EPISODE · Jul 6, 2026 · 46 MIN
Sam Jennings: Inside Prince's Digital Revolution, NPG Music Club & Designing Musicology
from Musicians Reveal with Joe Kelley
Few people witnessed Prince's digital vision as closely as Sam Jennings.Working with Prince from 1998 through 2007, Sam helped design the official websites, the groundbreaking NPG Music Club, album artwork, tour books, and many of the online experiences that connected Prince directly with fans years before streaming became the norm.Musicians Reveal with Joe Kelley talks with Sam about:• Working alongside Prince every day• The creation of the NPG Music Club• Designing Musicology, 3121, and other projects• Prince's vision for the internet and artist independence• Creative challenges behind Paisley Park projects• Stories that reveal how Prince approached design, technology, and innovationThis interview offers a fascinating look at one of the most innovative periods of Prince's career from someone who helped build it.
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Sam Jennings: Inside Prince's Digital Revolution, NPG Music Club & Designing Musicology
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