Sam Kaeokon ‘It’s not about winning, it’s about the journey between’ episode artwork

EPISODE · Dec 2, 2025 · 18 MIN

Sam Kaeokon ‘It’s not about winning, it’s about the journey between’

from PR Not BS · host Fiona Scott

One of my TV guilty pleasures to watch is Master Chef and today I’m thrilled to meet one of this years’ finalists – Sam Kaeokon.Sam has lived in Swindon for just over 10 years, and coming from Thailand, unsurprisingly he loves to cook Thai food!  He talks about how he learnt to cook after watching his grandma in the kitchen prepare Thai cuisine. After moving to the UK, he found that although there was some Thai food available, it wasn’t the particular type that he enjoyed, so he taught himself to cook, by watching YouTube, reading cook books, looking online – any and every way he could to spend time cooking.As well as loving cooking, Sam also shares what it is that he loves about living in Swindon – which includes, as much as the town itself, the places that are around the area too.Master Chef is a huge TV hit, and Sam explains what it was like to be involved in the competition – from the point where he decided to apply to the final weeks. He talks about how nerve-racking it is when you first arrive, as you don’t know anyone, and you meet the judges, the camera crews and everyone who works behind the scenes.  Plus you also have to learn how to use the equipment too. He was so nervous and filled with so many different emotions,  he didn’t even remember his interview. However, once he got cooking things were fun.The hardest part for Sam was the time-lag between filming and the airing for the programme, and having to remain quiet about the outcome! Sam also talks about how being on the show has made him reassess his life – although he still wants to work in care – probably alongside cooking too.  A very modest man, Sam is proud of what he has achieved, and underlines that it’s not about winning but the journey.  He loves caring for people, and he also puts care into cooking!To contact Sam:Instagram: https://www.instagram.com/samkaeokon/?hl=enFacebook: https://www.facebook.com/profile.php?id=61573564905057Tiktok: tiktok.com/@sammikaeokonIf you would like to contact me, you can visit my www.Scottmedia.uk or join my free Facebook group here https://www.facebook.com/groups/prtribe

One of my TV guilty pleasures to watch is Master Chef and today I’m thrilled to meet one of this years’ finalists – Sam Kaeokon. Sam has lived in Swindon for just over 10 years, and coming from Thailand, unsurprisingly he loves to cook Thai food! He talks about how he learnt to cook after watching his grandma in the kitchen prepare Thai cuisine. After moving to the UK, he found that although there was some Thai food available, it wasn’t the particular type that he enjoyed, so he taught ...

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Sam Kaeokon ‘It’s not about winning, it’s about the journey between’

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This episode was published on December 2, 2025.

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One of my TV guilty pleasures to watch is Master Chef and today I’m thrilled to meet one of this years’ finalists – Sam Kaeokon.Sam has lived in Swindon for just over 10 years, and coming from Thailand, unsurprisingly he loves to cook Thai food!  He...

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