Sam Sutaria of WaterBear on the power of collaborative storytelling to create real world change

“We are now in an age where people are consuming somewhere between 5 and 7 hours of content a day. The power to use that time to do good is colossal”Founded in 2020 by Ellen Windemuth, Executive Producer of My Octopus Teacher, WaterBear has rapidly become the leading platform and impact media network dedicated to global purpose driven storytelling.What exactly is a Waterbear? Sam Sutaria, CEO and founding team member of an ambitious organisation uniquely positioned at the intersection of entertainment, culture, impact and purpose reveals all, including:- How to create campaigns to build real world agency and action- How a partnership with the Ellen MacArthur Foundation, will use B2B learning to engage 30m employees- Working with 150 NGOs to link stories to on the ground campaigns- Why the film industry needs a new measurement of success and a universal standard for impact measurement- Why looking someone in the eyes is still the best test for judging their greenwashing propensity- How to create a holistic, inclusive, diverse and sustainable media model - Targeting funding via impact driven family offices, VCs and smart capital- Creating media designed to improve wellbeing- Waterbear at Glastonbury 2024 - and so much more!#impactmedia #storytelling #film #documentary #behaviourchange #wellbeingWaterbear Networkhttps://www.waterbear.com/TardigradeOff the Fence + My Octopus TeacherBBC Natural History UnitNice and Serious + Moral compassBlue Carbon filmJayda GRebels With A Cause filmGlastonbury Festival Silver HayesFor Sama filmAegean Film FestivalImagine 5The Creative Act by Rick RubinOff Menu (Podcast)Alladale Wilderness ReserveInvesting for Purposehttps://sdgs.un.org/goals Hosted on Acast. See acast.com/privacy for more information.