Sam Tatam on The Six Sells Podcast

In this episode of the Six Sells Podcast, Mike Nicholson at Six Sells talks with Sam Tatum, who is the head of behavioural insight at Ogilvy, and also the author of the excellent book, Evolutionary Ideas.In the book, and this conversation, Sam unpacks some of the psychological principles that drive our decision-making and shares with us some ideas on how we might use those principles. Sam helps us to understand how behavioural science and evolutionary psychology can help us to solve tomorrow’s challenges, by borrowing from yesterday’s solutions.Evolutionary Ideas is available from all good book stores and on Amazon here - https://www.amazon.co.uk/Evolutionary-Ideas-Unlocking-innovation-challenges/dp/0857197878/ref=sr_1_1?crid=3HXS22DJDC2F&keywords=Evolutionary+Ideas&qid=1659600022&sprefix=evolutionary+ideas%2Caps%2C64&sr=8-1Who is Six Sells?Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email [email protected] for more information.