Samantha Hobbelen, Event Designer and Founder of Sapia Creative, on how she balances the brief, the vision and the budget, when creating luxury events around Australia.

With over 15 years experience in the events' industry, Samantha Hobbelen is the creative force, and founder, behind Sapia Creative. Samantha is a natural entrepreneur, and she shared with us how she's applies her creativity, both conventionally and unconventionally, in building her brands. Samantha also took us through her creative process;  how she starts with the big picture vision, and then, if ever an obstacle hits - she utters - how can we reverse engineer this? Until she's brought that vision to fruition. And finally, we also shared our mutual love for Thomas Jolly's 2024 Paris Olympics' Opening Ceremony.https://www.sapiacreative.com.auhttps://www.instagram.com/sapiacreative/Thanks for listening!Subscribe, follow, visit: YouTube: https://www.youtube.com/@LexDesignAgencyApple: https://podcasts.apple.com/au/podcast/lex-talk-design/id1797431854Spotify: https://open.spotify.com/show/3SrN9hpHzI6cUjmDj2eRIK?si=64d95dca6e3c4401Instagram: https://www.instagram.com/lexdesignagency/