Samantha MacPherson- Building Better Basketball

today we’re diving into the world of sports management, leadership, and high performance with an incredible guest. Joining us is Samantha Macpherson, the General Manager of the Perth Lynx. With a career spanning roles in basketball, cricket, hockey, and swimming, Samantha brings a wealth of experience and expertise to the table. She’s a proven leader, a strategic thinker, and a champion for athlete development and organizational growth. From managing elite teams to driving participation at all levels, she’s seen it all. Today, we’ll explore Samantha’s journey, her approach to managing a professional basketball team, and her vision for the future of the game.