Samar Maakaroun - Partner at Pentagram

In the first podcast of series 9, Claire met Samar at Pentagram’s new London studios for a wide-ranging conversation on design, culture, and global identity.Samar is known for her creative, multilingual approach to design, working at the intersection of cultures. Her work spans major global projects - from city rebrands such as Dubai, to launching Apple’s brand in Arabic, and campaigns for many clients including Porsche across technology, culture, and AI. On the podcast, Samar shares her journey from Beirut to London, and her path to becoming a Pentagram partner in 2023She explores the challenges of building cohesive brands across languages and cultures  And offers sharp insights into today’s design industry, from trends to challengesLinks : PentagramRed SetterDba