Same Products, Same Company, Same Employees, But Much Great Profitability

INTRODUCTION A: On this week's podcast, host and award-winning journalist Dean Rotbart interviews the co-founders of surefoot, a boutique agency offering an experienced, nimble team of strategists, designers, developers, and data analysts obsessed with growing companies like yours. INTRODUCTION B: On this week's podcast, host and award-winning journalist Dean Rotbart and his guests, the co-founders of surefoot, a boutique agency that has run more than 4,200 strategic A/B tests resulting in dramatic improvements turning online visitors into paying customers. Whichever introduction you prefer, you'll hear Wizard Academy alumnus Brian Schmitt and his partner, Laura Stude, explain their uncanny ability to boost online sales of clothing, gadgets and dozens of other product categories and services. Brian, Laura, and their team at surefoot are conversion optimization gurus. They use A/B testing and other sophisticated analytical tools to determine how improvements to their clients' websites – colors, content, graphics, placement, and functionality – can boost sales. In their experience, they report, clients get back nearly ten times as much as they spend with surefire. That's a staggering ROI. Photos: Brian Schmitt and Laura Stude, surefoot.mePosted: August 3, 2020Monday Morning Run Time: 50:18