Samochód w subskrypcji? Jak dziś wygląda proces wyboru nowego auta | Piotr Wójcik, ARVAL

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Jak na przestrzeni ostatnich lat zmienił się proces zakupu auta przez Polaków? Gdzie kupujemy, jak kupujemy, na co zwracają uwagę konsumenci? Dlaczego w erze online, konsumenci nadal potrzebują fizycznych doświadczeń? Przed jakimi wyzwaniami marketingowymi stoi branża motoryzacyjna? Na te i inne pytania odpowiada Piotr Wójcik, Head of Marketing and Products w ARVAL Services Lease Polska.

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Samochód w subskrypcji? Jak dziś wygląda proces wyboru nowego auta | Piotr Wójcik, ARVAL

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