EPISODE · Jan 17, 2025 · 56 MIN
Samsara CMO Meagen Eisenberg: Mastering B2B Tech Growth & Exits
from Venture with Grace · host Grace Gong
Meagen Eisenberg is the CMO of Samsara. Samsara is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Meagen is a transformational leader, advisor, and marketer managing customer acquisition to adoption and advocacy with experience at global businesses ranging from startups to mid-market to Fortune 500. 20 successful exits since 2011 as an operator and advisor, including 3 IPOs and 17 mergers and acquisitions. She has a strong ability to optimize current business practices quickly, improving poor performance areas while developing new strategic imperatives. A forward thinker leveraging data and technology to deliver future growth and a sustainable revenue path. Topics: Marketing strategy across different company stages Evolution of B2B marketing in the IoT/industrial tech space Lessons learned from being involved in 20 successful exits
What this episode covers
Meagen Eisenberg is the CMO of Samsara. Samsara is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Meagen is a transformational leader, advisor, and marketer managing customer acquisition to adoption and advocacy with experience at global businesses ranging from startups to mid-market to Fortune 500. 20 successful exits since 2011 as an operator and advisor, including 3 IPOs and 17 mergers and acquisitions. She has a strong ability to optimize current business practices quickly, improving poor performance areas while developing new strategic imperatives. A forward thinker leveraging data and technology to deliver future growth and a sustainable revenue path. Topics: Marketing strategy across different company stages Evolution of B2B marketing in the IoT/industrial tech space Lessons learned from being involved in 20 successful exits
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Samsara CMO Meagen Eisenberg: Mastering B2B Tech Growth & Exits
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