Samsung questions the efficiency and costs of programmatic advertising tech

from Mi3 Audio Edition · host Mi3 & iHeart Podcasts Australia

Samsung’s head of media Beau Curtis has concerns about adtech returns and wants industry to move beyond media metrics to business results for marketing to build boardroom cred. He talks with Mi3 Executive Editor Paul McIntyre, IAB’s CEO Gai Le Roy, Adobe AdCloud's regional boss Phil Cowlishaw and Brand Traction’s Jon Bradshaw.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jul 8, 2019

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Samsung questions the efficiency and costs of programmatic advertising tech

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