Samsung, Sculpted by Aimee & Barbour: AI, Data and Digital Growth

In this special eTail UK mash-up episode, Melissa Moore is joined by three industry leaders who are helping shape the future of retail, e-commerce and digital marketing.Samantha Mo from Samsung, Abdu Alhadithi from Sculpted by Aimee, and global digital operations expert Ben Newbon-Stead share their perspectives on the opportunities and challenges facing retailers today. Together, they explore how businesses can make better use of AI, create stronger customer experiences, improve data strategies and build organisations that can adapt in a rapidly evolving digital landscape.From authentic marketing and customer-centric product development to digital transformation, operational excellence and the importance of experimentation, this episode is packed with practical insights for retail leaders looking to drive growth and stay ahead of change.Topics DiscussedAI adoption and practical implementationCustomer experience and customer-centric thinkingDigital transformation and organisational changeData strategy and personalisationInfluencer marketing and authentic contentE-commerce operations and optimisationLeadership, culture and innovationJoin in the conversation at this year’s eTail UK. 16th & 17th June in Manchester. Register now for eTail UK https://etailuk.wbresearch.com/Sculpted by Aimee: https://www.sculptedbyaimee.comSamsung: https://www.samsung.com