Sandra Carreiro, Bercon Rentals
from The Front Porch Hosted by Point of Rental Software
Sandra Carreiro, Bercon Rentals' controller, joined The Front Porch during Point of Rental's International Conference. Sandra shares her unique journey into the rental industry, candidly expressing how she initially struggled to understand it but ultimately fell in love with its diversity and community feel. She underscores the significance of investing in operation staff, noting that they are the face of the company and key to fostering a healthy customer relationship. Sandra also highlights the pivotal role a positive company culture plays in driving success. She discusses how Bercon Rentals has navigated various operational challenges, using Point of Rental's tools to optimize their operations.
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Chapters
- 1:07 Advice for Industry Colleagues
- 2:35 Journey into the Rental Industry
- 14:28 Understanding the Role of a Controller
- 18:58 Carreiro or Carreir-no?
- 23:40 Insights on Leadership Traits
- 25:09 Discussing Company Culture
- 26:28 The Concept of 'Framily' in the Workplace
- 27:16 Overcoming Challenges as a Team
- 29:06 Gimme 5: Keys to a Successful Aerial Lift Business
- 35:34 The Importance of Confidence in Career Progression
- 41:12 Secrets of the Rental Industry
- 42:09 Effective Use of Point of Rental Software
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