Sandra Rathe

What happens when a CPA leaves the corporate world and builds a billion-dollar real estate empire from newsletters and rollerblades? Meet Sandra Rathe—a South Florida powerhouse who scaled to 266 homes a year through one thing: consistency. In this episode, Brent Hanson and Chase Craig dive deep with Sandra to uncover how she went from “no database, no leads, no plan” to top 0.1% at Keller Williams. It started with printing newsletters at midnight, hand-delivering them on rollerblades with her kids—and turned into a referral-based machine supported by one of the most intentional CRMs you’ll ever hear about. They talk farming, systems, follow-up, and the real reason most agents fail (hint: it’s not about talent). This one is part blueprint, part mindset shift—and 100% proof that success favors the consistent. If you’re an agent wondering how to grow your business without chasing every shiny object, this is your wake-up call.