Sandra Velasquez @ Nopalera episode artwork

EPISODE · Apr 24, 2023 · 30 MIN

Sandra Velasquez @ Nopalera

from The Omnichannel Marketer · host Kait Stephens

In this episode, we meet Sandra Velasquez, the founder, and CEO at Nopalera. Nopalera is a Mexican botanical for bath and body that celebrates Latina culture. We will hear how Sandra went from being a CPG sales manager and singer in the Latin rock band to founding a sought-after luxury bath and beauty brand that turned down a Shark Tank deal.Other topics covered in this episodeHow to build a strong foundationWhy bath & body productsHow to share a POVThe launch of NopaleraStrategy and purpose of different sales channelsWhat is it really like to be on Shark TankKey TakeawaysNo matter what you do, build with the end in mindA strong POV and brand values are a magnet for talent and salesKnow the purpose of each of your sales channelsAlways invest in yourselfBe clear about your valuePlease let us know your thoughts about the episode!Where to find Sandra Velazquez:Linkedin: https://www.linkedin.com/in/sandraliliavelasquez​Website: https://nopalera.co/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com

Episode metadata supplied by the publisher feed · Published Apr 24, 2023

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In this episode, we meet Sandra Velasquez, the founder, and CEO at Nopalera. Nopalera is a Mexican botanical for bath and body that celebrates Latina culture. We will hear how Sandra went from being a CPG sales manager and singer in the Latin rock band to founding a sought-after luxury bath and beauty brand that turned down a Shark Tank deal. Other topics covered in this episode How to build a strong foundationWhy bath & body productsHow to share a POVThe launch of NopaleraS...

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Sandra Velasquez @ Nopalera

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