Sandsoft's Miikka Lindgren On Massive Opportinities In The MENA Game Market

MENA is a fast-growing gaming territory with high-paying and highly engaged players, but what will it take for the region to gain recognition on the global stage? Our host, Peggy Anne Salz, sits down with a Saudi studio for an insider look into the local opportunities and challenges. Miikka Lindgren, VP of Publishing at Sandsoft—a studio making waves in MENA and displaying impressive growth in a growing industry—shines a light on Sandsoft’s strategic focus on global publishing and its innovative approach to data-driven decision-making that underscores their commitment to sustainable growth. He emphasizes the importance of product as marketing, balancing short-term metrics with long-term growth targets, and staying focused amidst numerous ideas and opportunities in the industry. Plus, he gives us a sneak peek into Sandsoft’s arcade simulation game, Business Dudes.  * * * * * * * * * * * * * * *  CHAPTER TIMESTAMPS 00:00 - Intro 01:14 - Opportunities in MENA 08:23 - Sandsoft grows despite downturns 11:13 - Balancing short-term metrics with long-term growth 13:17 - Don't be afraid to dream big 15:31 - What to learn from Chinese studios 21:44 - Alternative distribution platforms 23:21 - What's next in MENA and for Sandsoft? 30:39 - Favourite games Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event