Sandy Fershee: How design thinking is transforming Ford -...

What this episode covers

Show notes: https://designbetterpodcast.com/p/sandy-fershee The most innovative electric car announced in 2021 was not a Tesla, but a Ford. The new Ford F-150 Lightning, a fully electric version of the best-selling vehicle in America for the past 30 years, is the culmination of thorough user research and fresh thinking on a familiar product. We were curious to learn how design and innovation are playing a role in Ford’s transformation, so we’re excited to bring Sandy Fershee, lab director at D-Ford Detroit, on to the show. Sandy talks about her role at D-Ford, and we also discuss the challenges of doing research and development in a large organization, how her team shares their design and innovation tools with the whole company, and how they approach design at the intersection of hardware and software. Bio Sandy Fershee leads a human-centered design team at At D-Ford Detroit, pushing the edge of Ford’s future strategies. They design new products, services, and ventures that customers love and drive business profitability. Prior to this role, Sandy was the global leader of Experience Design at Ford, transforming Ford’s ways of working through human-centered design and creating new possibilities for future customer and business value. Sandy was also Managing Director at the agency Punchcut, and Design Manager at Motorola. Learn more about your ad choices. Visit megaphone.fm/adchoices

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Accounting & Tax Help Desk For Our Sun Productions Stay on top of accounting and tax essentials with our podcast, designed for professionals, entrepreneurs and anyone looking to better understand the wold of finance. Naturally Inspired Podcast: Health. Freedom. Lifestyle. Tammy Cuthbert Garcia Naturally Inspired Podcast is a weekly podcast where we interview health practitioners, authors, filmmakers, scientists and leading experts in the fields of health and wellness. Guests are on the cutting edge and our conversations aim to inspire listeners to think critically about health choices for better life results. Learn More At https://naturallyinspiredpodcast.com/ Take the Leap Colleen Biggs When was the last time you took a leap of faith trusting that everything is going to work out? Do you crave growth, or are you merely content with the status quo? If you want more out of your life, out of your career, and out of your relationships, you are in the right place. It's time for you to step into the Spotlight to expand your influence and attract the right clients. Your Host, Colleen Biggs, will expose the actions you need to take, through the experiences and interviews of our guests, so you no longer are sitting on the sidelines, but that you are finally taking an active role in defining the design of your life rather than living it by default. We will be interviewing elite leaders that will share their greatest regrets, successes, and how they did it! Week after week you will learn all about how you too can take the leap of faith, trust in yourself and stop living a life only by default. The Syndicate Blogcast: Startups | Startup Investing | Tech News | Angel Investors | VC | Venture Capital | Private Equity | Crowdfunding | Fundraising Matt Ward - Serial Entrepreneur | Angel Investor | Startup Advisor | Amazon Ecommerce The Syndicate Blogcast show is an extension of The Syndicate podcast, featuring long form articles on the future technology, ecommerce, business and life. The mini-sodes deconstruct high level startup, business and tech issues to help investors and operators better understand and win the market. Recurring topics include: Facebook, Google, Amazon, Apple, Ecommerce, Blockchains, ICOs, Cryptocurrencies, Marketing, Fundraising, Venture Capital, Startup Challenges, Business Development and more. The Blogcast comes in addition to The Syndicate - the place where investors and startups combine to create crazy businesses and even crazier returns. The Syndicate podcast is a deep dive on the angel investors and VCs behind the big name startups. We interview the best and brightest investors, syndicate leads, GPs, limited partners and startup founders to create an original, off the cuff discussion on startup investing.

Frequently Asked Questions

How long is this episode of Design Better?

This episode is 35 minutes long.

When was this Design Better episode published?

This episode was published on August 3, 2021.

What is this episode about?

Show notes: https://designbetterpodcast.com/p/sandy-fershee The most innovative electric car announced in 2021 was not a Tesla, but a Ford. The new Ford F-150 Lightning, a fully electric version of the best-selling vehicle in America for the past 30...

Can I download this Design Better episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.