Sandy Rogers - Invest in Building Loyalty

Sandy Rogers is the leader of FranklinCovey’s Loyalty Practice, a FranklinCovey offering which helps organizations increase customer and employee loyalty. Prior to FranklinCovey, he was a senior vice president at Enterprise Rent-A-Car. Before making his way to Enterprise, Sandy worked in marketing at Apple and brand management at P&G. Sandy has a bachelor’s degree from Duke and an M.B.A. from Harvard Business School. Sandy's book, Leading Loyalty: Cracking the Code to Customer Devotion is available on April 16th. You can pre-order it now! We discuss: What are the three pillars of loyalty and how was it built into the culture at Apple? What is it about a customer that 'proves' loyalty? How is customer loyalty defined? What is your favorite example of a company that embodies loyalty and has created loyal customers? Sponsor: BetterHelp - Get 10% off your first month - https://betterhelp.com/smart Donate: Donate here to support the show! Learn more about your ad choices. Visit megaphone.fm/adchoices