Sannan Saleh: Pakistan’s Media Industry Needs More Writers! | 463 | TBT

In this episode of Thought Behind Things, we’re joined by Sannan Saleh, a filmmaker, storyteller, and creative producer who’s worked with global giants like Comedy Central in Los Angeles before returning to Pakistan. Sannan shares an unfiltered look at the real state of Pakistan’s entertainment industry, its creative challenges, and the opportunities AI now brings.We explore:How his journey from Duke to LA shaped his creative mindsetWhat made him leave a stable career in the U.S. to return to PakistanWhy content distribution is easier than ever How Pakistani TV channels are afraid to take creative risksWhy boomer producers are out of touch with Gen Z audiencesWhy Pakistan doesn’t have a talent problem, it has a direction problemThe elitism in filmmaking and why cinema must be made for everyoneHow AI tools will slash production costs and change creativity foreverAn unapologetically honest conversation about filmmaking, creativity, and the evolving mindset of Pakistan’s new generation of storytellers.Socials:TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠TBT Clips: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠Sannan's Instagram: https://www.instagram.com/sannansaleh/Special thanks to Daftarkhwan for providing us with the studio space.You can find out more about them at: ⁠https://www.daftarkhwan.com/⁠Credits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid