Santa Monica Unveils New Digital Billboards | Los Angeles News

Santa Monica is rolling out its first of sixteen giant digital billboards along the Third Street Promenade — a bold move to revitalize downtown, fill vacant storefronts, and generate serious cash. These screens, approved after years of debate and coastal commission greenlights, will bring in millions annually, with 20% reserved for city messaging and art. Each billboard comes with a half-million-dollar community contribution and minimum annual payments — setting the stage for a dazzling, revenue-driven new look for the city’s heart. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/a8bd080dcdf1caa0 Presented by The Plant Daddies — rare specimen trees, living art, and hand-carved limestone vessels and fountains for extraordinary spaces. Showrooms in Los Angeles and Irvine. Listeners of Los Angeles News Today receive 10% off with code LANEWS10. theplantdaddies.com/lanews