Santa Monica’s Swiss Winter Village | Venice Beach News

Santa Monica’s waterfront is getting a massive Swiss-themed holiday market, the Swiss Winter Village, launching November 2, 2026, and running through January 15, 2027, on the pier’s parking deck. Expect crowds of up to 400,000 visitors enjoying authentic Swiss crafts, food, and vibes blended with local flavor—all while the city pockets at least $320,000 or 8% of ticket sales, covering costs without city funding. Noise and construction rules are being waived to make it happen, plus locals and nonprofits get perks, and local vendors get priority spots. This event also marks a major shift in the city’s partnership with the pier’s usual event group, with new budget and responsibility talks underway—more updates coming this winter. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/4adc1197d42de616