Santana Vega Yturralde: "Tell Yourself You're Allowed"

Santana Vega Yturralde has spent years studying human performance from multiple angles: neuroscience, communication, spirituality, athletics, and business. But beneath those interests is a much deeper question: why do some people change while others stay trapped in familiar patterns? In this conversation with Forbes Shannon, Santana explores the invisible forces that shape our behavior, our relationships, and the stories we tell ourselves about who we are.After losing his mother to suicide, Santana faced a realization that altered the course of his life. He sold nearly everything he owned, left the only home he had ever known, moved to Thailand with no combat experience, and pursued a dream that made little sense to anyone around him. What followed was not a story about winning. It was a story about self-trust, learning to move toward uncertainty, and discovering that fulfillment comes from the experience itself rather than the outcome.Throughout the conversation, Santana shares how nervous system regulation influences everything from addiction and public speaking to leadership and personal growth. He explains why effective communication is less about the words we choose and more about the energy driving them. Whether you're leading a team, building a business, speaking on a stage, or simply trying to understand yourself better, his perspective offers a powerful framework for creating more resonance in every area of life.At its core, this episode is about permission. Permission to feel what you're feeling. Permission to desire what you desire. Permission to pursue a life that may not make sense to anyone else. And the freedom that becomes available when you stop fighting your own experience.What You'll Learn• Why nervous system regulation influences behavior more than willpower• The connection between communication, leadership, and human performance• How great coaches create resonance instead of resistance• Why people often confuse achievement with fulfillment• The role self-trust plays in creating an extraordinary life• How fear and desire can coexist at the same time• A simple framework for uncovering what people truly care about• Why public speaking challenges are often emotional, not technical• How identity shapes the way we communicate and show up in the world• The importance of giving yourself permission to feel what you're feelingAbout Santana Vega YturraldeSantana Vega Yturralde is a communication coach and student of neuroscience, psychology, human performance, and nervous system regulation. Drawing from years of experience in fitness, coaching, public speaking, and personal transformation, he helps individuals communicate with greater clarity, confidence, and authenticity. His work focuses on the intersection of language, identity, energy, and human behavior.About Extraordinary StoriesExtraordinary Stories explores the ideas, people, and experiences that shape extraordinary lives.Hosts Forbes Shannon, Christine Butler, and Aaron Bare sit down with entrepreneurs, thinkers, creators, and leaders to uncover the moments that changed how they see the world. Through honest conversations and unexpected insights, the show examines the beliefs, decisions, and experiences that shape who we become—and what becomes possible when we choose to grow.