SÃO PAULO'S BRAVEST ENTREPRENEUR

From hiding between store racks as a kid to running 10 retail stores in São Paulo — Brunno Bezerra's story will inspire you! Brunno grew up in his family's business, Lojão do Brás, literally playing hide and seek in the aisles. By 14 he was already working alongside his parents, and his entrepreneurial spark? That came from his grandmother, who paid him to make little decorative boxes out of ice cream sticks — turning a childhood craft project into his very first business venture with his sister! But Brunno's journey hasn't been without its terrifying moments. In 2018, four armed criminals stormed his office. With a shotgun pressed against his own belly, Brunno didn't freeze — he stayed calm and did what needed to be done to protect his people. When the robbers demanded access to the treasury room, Brunno summoned every ounce of courage and kicked down an iron fence so the thieves could get the money — because keeping his father and his team safe was what mattered most. And his team? They were incredible too. Every single staff member stayed calm and complied, keeping the situation from escalating. And one quietly slipped away to the bathroom and called the police — a courageous move that led to the robbers being caught the moment they tried to leave. A true team effort in the most frightening of moments. Oh, and that terrifying day also led Brunno to realize his girlfriend was the one. She was the first person to call when the story broke — and he knew right then she was the woman of his life! Today Brunno leads a team of 400 people (almost 800 in December!), motivates them with personal one-on-one conversations about their dreams — and a little chocolate never hurts either. This episode is full of heart, courage, and real talk about entrepreneurship, leadership, and protecting the people you love. You don't want to miss it!The magic of English can help you change your life. With The Elephant Method, I help you stop the dreaded 'Freeze', and prevent performance failure in your second language. Reach out if you'd like to learn more at TheElephantMethod.com