SAP, Sponsored Content and Transparency - an Impromptu Debate with Jonathan Becher, SAP CMO

from SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

During this landmark discussion, for the first time Jonathan Becher, SAP CMO, talks publicly about SAP's approach to sponsored content, transparency, + employee blogging. An impromptu debate with Jon Reed of JonERP.com for the JonERP videocast series.

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This episode was published on May 8, 2012.

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