Sara Jones

Sara is the founder of Pearl Metrics. She 's built econometric models for some of the world's most famous brands including VW, Coca-Cola, Sky, IKEA and Virgin. Here, she talks about having parents who were gregarious and mathematical; telling the story of data to audiences who don't always understand numbers; experiencing a somewhat toxic work culture; making a career decision that was conducive to having small children; becoming "one of the most famous people" in her client's business; and good, old-fashioned hard work.If you want to hear about someone who's absolutely committed to doing the right thing, you need to listen to Sara.