Sara Whitwer on Lessons in Leadership, Culture, and Marketing Agility

In this episode, Kelly Hopping, CMO of Demandbase, interviews Sara Whitwer, CMO of DryvIQ, on her journey from a senior director to CMO, and the pivotal moments that accelerated her career. Together they discuss the need for marketers to be problem solvers, the importance of agility in marketing, and the critical role of company culture in driving success. Don’t miss this episode filled with advice for navigating the constantly evolving expectations of CMOs.