Sara Williams: Social Media & Branding for Lawyers

In this live Law-Di-Gras episode, Kevin Daisy talks with Sara Williams about her major career transition and her approach to building a powerful personal brand in the legal industry. Sara explains how social media has become one of the most effective tools for lawyers who want visibility, referrals, and long term influence. She shares why attorneys should embrace marketing, how perception shapes opportunity, and how branding can help firms and lawyers grow simultaneously. Sara also opens up about leaving a longtime role, joining Singleton Shriver, and using fearless advocacy and audacity to shape the next phase of her career. This inspiring conversation is filled with practical guidance for lawyers who want to build authority and take control of their brand and future. Chapters (00:00:00) - Law Firm Leadership: Social Media Is a Marketing Tool(00:01:12) - Sarah Williams on the Wall(00:01:34) - I Transitioned to Singleton Schreiber(00:05:21) - Law firms' social media presence(00:09:58) - Sarah Williams at the Brand Conference