Sarah Bissada: Deputy Executive Director at El Gouna Film Festival | Qalam & Mic S2: Art & Culture

Welcome to Episode 6 of Qalam & Mic – Season 2, featuring Sarah Bissada, Deputy Executive Director at El Gouna Film Festival and one of the key voices shaping cultural and cinematic events in the region. From learning under Ezzat Abou Aouf to her impactful work with both the Cairo and El Gouna Film Festivals, Sarah continues to elevate visual culture and support emerging talent.In this episode, she takes us behind the scenes of festival planning, discusses the role of technology and AI in creativity, and highlights why Egypt remains a powerful hub for cinema. You’ll discover:* The year-round work behind major film festivals* How CIFF and El Gouna complement each other* Why AI is a tool that empowers creativity* The cultural and economic impact of festivals