Sarah Buckland on Scaling a High-Ticket Coaching Business

In this episode of Founders Future, with host Nick Cicciari, we sit down with Sarah Buckland, founder of She Scales, to explore her journey from corporate media sales in London to building a thriving online coaching business. Sarah shares how leaving her corporate career to travel ultimately led her to entrepreneurship, and how an initial pivot into brand design helped her discover her true strength in sales. What began as a trial quickly evolved into a successful coaching business as people naturally sought her expertise in client acquisition and messaging.She dives into her organic growth strategy, leveraging social media, word-of-mouth, and high-energy in-person events to attract and convert high-ticket clients. Sarah emphasizes the importance of bold positioning, self-belief, and charging based on value rather than hesitation. She also shares her vision for scaling through global experiences, retreats, and evergreen programs, while encouraging entrepreneurs—especially women—to “back themselves harder” and step into premium pricing with confidence.Connect with Sarah Buckland:🔗 LinkedIn: https://www.linkedin.com/in/sarah-buckland📸 Instagram: https://www.instagram.com/sarahbucklandcoaching