Sarah Cooke’s Framework for Healthy, High-Performing Businesses

In this episode of Founders Future, host Zach Young is joined by Sarah Cooke, a multi-award-winning marketing and business strategist and founder of Sarah Cooke Coaching. Sarah shares her journey from senior corporate leadership roles in the UK and Asia—including seven years working with global brands in Singapore—to building a values-led coaching business that puts life first and business second, following her transition into entrepreneurship after becoming a mother.The conversation explores why traditional ideas of work-life balance no longer apply to founders, how to build a business around your life rather than forcing life around your business, and why alignment, strengths, and values are the real drivers of sustainable growth. Drawing from her background in elite sport, marketing, and positive psychology, Sarah also explains why human connection and personalization matter more than ever in an AI-driven world—making this a powerful listen for entrepreneurs who want to scale with intention, without burnout.