Sarah Delevan on profit-first budgeting for farmers market businesses

This week on Tent Talk we welcome back Sarah Delevan of Sarah Delevan Consulting and the Good Food CFO podcast. We first spoke with Sarah on Tent Talk back in 2018 and since then she's presented numerous times at our annual InTents Conference, sharing her experience as a financial coach with a knack for understanding, diagnosing, and improving the financial performance of food businesses. In this episode Sarah makes a strong case for adopting a profit-first approach to budgeting for farmers market businesses. We also discuss some of the common financial mistakes small business owners make, why mission-driven businesses should extend the concept of sustainability to their budgets, and the importance of making a profit - even when your farmers market is operated under a non-profit organization. Tune in for this interesting and enlightening conversation! This week's episode is made possible by support from Gusto.