Sarah Gencarella: The Leasing Agent who Became VP of Marketing

Shiv Gettu sits down with Sarah Gencarella, VP of Marketing at Olympus Property, who shares her journey from shy kid to industry leader.Growing up constantly relocating, Sarah's parents pushed her out of her comfort zone, making her introduce herself to strangers and join speech and debate. After working as an accountant at KPMG, she took a leap of faith into multifamily, starting as a leasing consultant before finding her calling in marketing.Through candid conversations about leadership philosophy, data versus intuition, and building company culture, Sarah reveals how Olympus grew from 15,000 to 34,000 units during her tenure. Her story illustrates the power of adaptability, continuous learning, and the importance of equipping others to take your job.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit getzuma.com and follow Shiv on LinkedIn.00:00 Childhood & Early Challenges13:00 Academic Drive & Work Ethic24:00 KPMG to Multifamily Transition37:00 Leadership Philosophy & Growth54:00 Industry Future & AI Impact