Sarah Hill: The World of Book Promotion (and Reading) in the Age of TikTok

Sarah Elizabeth Hill joins us for Episode 19 of Unedited. Sarah is the founder of Bobi Media, a digital marketing and brand management company based in NYC. We chart Sarah’s path from six-year-old poet to anonymous college romance columnist to the world of media and publishing, starting with her time at Bookstr, which she grew to a community of more than three million. We discuss entrepreneurship and the fulfillment Sarah finds in promoting the work of others, and we trade opinions on the “hot as hell romantasy that is taking TikTok by storm.” We also hear Sarah’s advice for writers getting started in a very digital global story economy.Sarah Elizabeth Hill is a writer, digital strategist, and the founder of Bobi Media, a boutique social media agency based in New York City. Before launching Bobi Media, Sarah co-founded Bookstr.com, a digital media platform for readers which she grew from zero to 3.5 million global organic followers. She secured ad or content partnerships with all five major publishers and has hosted over 100 live author interviews, including conversations with Deepak Chopra, Tony Robbins, and Neil deGrasse Tyson.Sarah’s earlier work included global campaigns for brands like Nike, HBO, Oracle, and Google Politics. She hosts The Login Podcast and is working on her debut lifestyle nonfiction book that she is not allowed to mention yet…