Sarah Larsen, CMO of Samsung Home Entertainment, From Fashion Dreams To Tech CMO

In this episode of CMO Weekly, we sit down with Sarah Larson, Chief Marketing Officer of Home Entertainment at Samsung Electronics America, to explore the dynamic world of modern marketing. With over two decades of experience, Sarah shares her unique insights on brand strategy, digital transformation, and creating impactful consumer-focused campaigns. We delve into: Sarah's journey into marketing, from aspiring fashion designer to leading marketing for a global tech giant. The evolution of marketing over the past three decades, including the impact of the internet and social media. The role of PR in today's marketing landscape and how it has changed. Sarah's experience in agency roles and the valuable lessons learned. A "day in the life" of a CMO at Samsung. Balancing brand consistency with the need for innovation and creative risk-taking. The challenges and opportunities of creating brand experiences at scale. Plus, we wrap up with a fun quick-fire question round!#cmoweekly #sarahlarsen #samsung #marketing #podcast