Sarah Lehman, CEO at Zartico: $24.5 Million Raised to Power the Future of The Visitor Economy

In today's episode of Category Visionaries, we speak with Sarah Lehman, CEO of Zartico, a destination operating system that’s raised $24.5 Million in funding. Topics Discussed:  How Zartico helps tourism bodies and airports leverage big data to give visitors better experiences and give locals a better quality of life What it’s like working with governmental organizations and getting investors to back gov tech Finding customers during the pandemic, and working for two years with 30 people she’d never met Sarah's two most inspirational Founders The lessons she learned from her husband, and how she teaches entrepreneurship to her children   Favorite book:  The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results