Sarah McCrum, Author of Love Money, Money Loves You, on Money, Energy, and a Different Relationship to Wealth

In this episode of The Alchemy of Success, author Sarah McCrum joins me for a conversation that explores our relationship with money through the lenses of energy, intuition, and awareness.We move beyond traditional conversations around money mindset and into a more nuanced understanding of how money operates within both business and life. Sarah shares her perspective on money as an energetic exchange, and how fear, control, and unconscious patterns can shape financial outcomes in ways many founders don’t initially recognize.We also discuss her book Love Money, Money Loves You, and the experiences that led her to write it — including business challenges, personal shifts, and the process of developing a more conscious and grounded relationship with wealth.This conversation offers an alternative way of thinking about money, one that integrates well-being, intuition, and long-term sustainability into how we build and grow.In this episode, we explore:Rethinking money mindset through the lens of energy and awarenessHow fear and control can shape financial decisions and outcomesThe relationship between intuition and wealth creationBuilding a more conscious and sustainable relationship with moneyIntegrating well-being into business and financial growthTimestamps:00:00 Podcast Intro01:00 Episode Intro05:07 Introduction to Money as Energy08:06 The Journey of Writing Love Money, Money Loves You11:06 Experiencing Business Failure and Channeling Messages14:10 Applying the Book’s Principles in Real Life17:00 Transforming Relationships with Money20:00 The Role of Well-Being in Wealth Creation23:13 Real-Life Success Stories from Coaching25:58 Key Principles for a Healthy Relationship with Money29:16 Understanding Wealth Beyond Money32:05 The Intersection of Money and Spirituality34:57 The Impact of the Book on Readers38:06 Conclusion and Final Thoughts45:30 Season Two Wrap-Up and Future InsightsResources Mentioned:Love Money, Money Loves You by Sarah McCrumGuestSarah McCrum is an author and speaker focused on transforming how individuals and founders relate to money, integrating principles of energy, awareness, and well-being into financial growth and decision-making.Website: sarahmccrum.comIG: @SarahMcCrumHostTrinity Rose — Integrative Business Strategist and Advisor to early-stage foundersWebsite: illumeconsultingstudio.com Instagram: @illumeconsultingstudioProduced ByProducer: Quentin SelfExecutive Producer: Alicia LiuSponsorThis episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing.