SARAH NEWPORT | TwentyTwo Digital, New To Leadership & Neuromarketing: Mere Mortals Conversation #44

Sarah Newport is the Founder & Managing Director at TwentyTwo Digital, a Brisbane based digital marketing agency, offering SEO, Paid Media, Design, Web Development, App Development, Data Analysis and Holistic Marketing. Sarah is a highly motivated and driven individual, and in this conversation her passion for marketing/growth in all aspects of life were open for discussion.The convo starts off lightly with Sarah's athletic regime and her personality traits that drove her to start her own business. She chose digital marketing over other options as this was where she felt that she could really excel. Leadership can be a tough gig and Sarah provides insights on how to hire, setting expectations for the team (and herself) and how she creates her goal structure. The final portion revolves around neuromarketing and the funny story of where TwentyTwo got its name from.As always, we hope you enjoy, Mere Mortals out!Timeline:(0:00) - Intro(0:50) - Athletics(2:22) - TwentyTwo Digital(4:25) - Being Driven(8:00) - The 10 year old moment(10:20) - A Support Network(14:00) - How to Hire(16:50) - Science and Intuition(19:25) - Open to Being Wrong(22:00) - Setting Expectations(26:30) - Don't Hate Being at Your Job(30:12) - Random Day as an Owner(33:00) - 10 Steps Ahead and Being on the Tools(33:45) - 10 Year Planned Out(37:15) - Neuromarketing(41:30) - Lucky 22Connect with Sarah & TwentyTwo Digital:Website: https://www.twentytwodigital.com/TwentyTwo LinkedIn: https://www.linkedin.com/company/twentytwodigital/Sarah LinkedIn: https://www.linkedin.com/in/sarah-e-newport/Sarah Instagram: https://www.instagram.com/sarahenewport/Connect with Mere Mortals:Instagram: https://www.instagram.com/meremortalspodcast/Support the show