Sarah Richards 'Content Design. What is it? And why it's so f#cking important in the delivery of a product and service'

Service Design Disrupted Conference, Barcelona, October 15, 16 2026.We offer 10% off all SD Disrupted conference tickets in our 'Partners' section. Join to access. → https://www.thisishcd.com/signup________________________Hello and welcome to another episode of ‘This is HCD'. My name is Gerry Scullion and I'm a service design principal now based in Dublin, Ireland. Recently I caught up with Sarah Richards in London. Sarah's a founder of Content Design in London, an organisation focused on delivering content designed training courses as well as working with organisations to help build the content design function internally.Sarah previously held the role of head content design within the GDS, the government digital services team for the gov.uk. And in this conversation we actually go back in time to discuss what that was like, working with people who had no idea what content design was and how Sarah worked around that. Also joining in in this conversation was Joris Beets, international service design director for EY Seren in London.Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory→ Claim partner discounts https://www.thisishcd.com/partnersGerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...________________________All episodes have been produced by This is Podcasting.