Sarah Spain: The Media Shift Powering Women’s Sports

Award-winning journalist Sarah Spain joins Karina LeBlanc for a conversation on the evolution of women’s sports and the systems that have shaped it. From covering the Olympics to helping redefine how women’s sports stories are told, Sarah shares why the industry is at an inflection point. Investment is rising. Fan demand is accelerating. And the narratives that once held women’s sports back are starting to shift. This episode explores the opportunities ahead, the role of media in shaping the narrative, and why storytelling, consistency, and cultural relevance will define the next era of growth. Watch the full episode on YouTube or listen wherever you get your podcasts.