Sarah Stockdale - Lessons from building a diverse community of ambitious marketers!

👉🏼 About the Guest:Sarah is the Founder and CEO of Growclass, an online growth marketing training company. She is also a copywriting expert, the host of The Growth Effect, and the author of We Need To Talk About This, a popular blog and newsletter for millennial women.Sarah has spent her career working on early-stage technology startups, including Wave and Tilt, and now coaches businesses and individuals to achieve incredible growth.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community +Brand at Threado, building a side project called GuestLab and runs a newsletter called YC Founder Stories alongside hosting this podcast.👉🏼 Description:Tune in as Sharath and Sarah discuss the ins and outs of marketing, copywriting, and creating a community for underrepresented underdogs.Timestamps:00:00: Episode Highlight2:02: Introduction to Sarah Stockdale2:58: How did Sarah start her marketing journey?5:09: What makes Growclass stand out as a marketing course?7:55: How is Growclass making the startup space more diverse?13:27: How to grow a community in its beginning stages15:45: The most needed qualities in marketing superstars19:13: The niches of marketing to attack first22:55: #1 tactical skill every marketer should master24:50: Founder mistakes in copywriting29:54: Writing copy as a marketing hire34:09: The stopping point in editing copy35:57: Community building vs marketing38:30: Inviting and rewarding "givers" in a community44:20: How to scout podcast guests46:24: How to write a great cold email48:00: Sarah's #1 ambition right now49:50: Outro and closing thoughts👉🏼 Resources:Tilt: https://en.wikipedia.org/wiki/Tilt.comCommunity Decoded: https://communitydecoded.threado.comEmily Lonetto: https://communitydecoded.threado.com/3👉🏼 Where to find Sarah Stockdale:Twitter: https://twitter.com/skstockWebsite: https://sarahstockdale.ca/Linkedin: https://ca.linkedin.com/in/sarahstockdaleGrowclass: https://www.growclass.co/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/