Sardinia Film Commission, interview with the Head of Production Gemma Lynch

Gemma Lynch is the Head of Production of Sardinia Film Commission. Her presence at the European Film Market, besides the regular activities of finding productions to come and shoot on the island and promoting the territory,  is strictly link to the promotion of talents from the region, through a delegation of professionals that have been brought to Berlin to mingle and let themselves be known. The first time a delegation of professionals is helped to self promote. Gemma Lynch tells about the peculiarity of this choice of bringing to the Berlinale and the European Film market a delegation of film professionals coming from Sardinia, in order to let themselves be known and to promote the services of the territory as well. It is a bold and unprecedented move, at least in that scale. This interview was recorded during the (Berlinale), in partnership with the Italian Film Commissions Association and with the support of the Italian Trade Agency.