Sari Winick, CMO of Learning Resources: From Big CPG to Playful Learning Leadership

Sari Winick, Chief Marketing Officer of Learning Resources and hand2mind, joins CMO Journeys to discuss how classic CPG training can translate into education, toys, retail, ecommerce, and family decision-making. Her perspective is valuable because she brings deep experience across consumer goods, healthcare, nutrition, sales, analytics, and brand leadership.What the Conversation Covers• Sari’s path from medical sales to marketing leadership, including her early CPG training at Quaker Oats, PepsiCo, SC Johnson, and Mead Johnson Nutrition.• How working closely with sales teams shaped her understanding of customers, field insights, and what marketing needs to deliver.• The evolution of her CMO mandate as consumer behavior, digital media, influencers, content creators, and performance marketing continue to change.• How Learning Resources balances lower-funnel performance marketing with upper-funnel brand building, awareness, and experimentation.• Sari’s approach to agency partnerships, including when specialized partners, media expertise, TikTok knowledge, creative support, and category understanding are most valuable.Guest BioSari Winick is Chief Marketing Officer of Learning Resources and hand2mind, where she leads marketing, media, analytics, and design across a portfolio of educational toy and learning brands. Her background includes medical sales, consumer goods, consumer health, infant nutrition, pharma, retail, and B2B education marketing. At Learning Resources, she focuses on brand growth, consumer engagement, educational outcomes, and helping families and educators discover hands-on learning products.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.