SARTO Method Explained - Aspiration

Episode 4 of the Becoming a Trusted Voice podcast, hosted by Mike Gonzalez, titled "SARTO Method Explained - Aspiration" was published on January 18, 2024 and runs 7 minutes.

January 18, 2024 ·7m · Becoming a Trusted Voice

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Episode Description

Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration

Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' true aspirations and tailor content accordingly.

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