Satelliit #48 Turundusjuht kui strateegiline partner

Selles episoodis on külas turundusvaldkonna eksperdid: Margus Kiiver, Eesti Olümpiakomitee turundusjuht; Doris Piho, digiturunduse juht Õhtulehe kirjastuses; ning Merle Viirmaa, EBS-i turundusjuhi arenguprogrammi TUJU ellukutsuja. Arutleme turunduse rolli muutumise üle, räägime sellest, mis teeb turundusjuhist organisatsioonis tõeliselt mõjuka tegija, kuidas teha karjäärihüpe ning milliseid juhtimisoskusi üks turundusjuht vajab.Vastuse saavad ka järgmised küsimused:Kuidas saab turundus olla rohkem strateegiline partner, mitte pelgalt „plakatite tegija“?Milline on hetkel alahinnatud turundustrend, mida tasub jälgida?Kuhu liigub brändi mõjukuse ja nähtavuse kasvatamine?Vestlust juhib Ester Eomois, EBSi juhtimise õppejõud.Head kuulamist! Hosted on Acast. See acast.com/privacy for more information.

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Selles episoodis on külas turundusvaldkonna eksperdid: Margus Kiiver, Eesti Olümpiakomitee turundusjuht; Doris Piho, digiturunduse juht Õhtulehe kirjastuses; ning Merle Viirmaa, EBS-i turundusjuhi arenguprogrammi TUJU ellukutsuja. Arutleme turunduse rolli muutumise üle, räägime sellest, mis teeb turundusjuhist organisatsioonis tõeliselt mõjuka tegija, kuidas teha karjäärihüpe ning milliseid juhtimisoskusi üks turundusjuht vajab.Vastuse saavad ka järgmised küsimused:Kuidas saab turundus olla rohkem strateegiline partner, mitte pelgalt „plakatite tegija“?Milline on hetkel alahinnatud turundustrend, mida tasub jälgida?Kuhu liigub brändi mõjukuse ja nähtavuse kasvatamine?Vestlust juhib Ester Eomois, EBSi juhtimise õppejõud.Head kuulamist! Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on August 11, 2025.

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