Satisfying Customers

On this episode of Bootstrapped Web (dubbed the “anything but election talk” episode), Jordan and Brian go over Carthook’s exciting launch in the Shopify App Store and ProcessKit’s visual upgrade. Brian also has a couple of aces up his sleeve when it comes to high level changes as well as day-to-day uses for ProcessKit. Today the focus is all about what it means to satisfy customers: new and existing customers. How do you convert trial customers? How fast should you handle feature requests? How do you deal with the pressures put onto you by customers? How to show your constant level of progress but how do you filter customer feedback/expectations? [tweetthis]“Anytime you’re talking about visual user updates, especially if it affects the entire app (which this did) you get nervous. People don’t like change, even if it’s better change.” - Brian [/tweetthis] Here are today’s conversation points: The Carthook logo is in the Shopify App Store! Team morale Departments that need Jordan’s focus Updates, expectations, and reviews The limitations of being both the designer and founder of a product ProcessKit upgrades: To dashboard or not to dashboard? Email templates with liquid tags to increase the dynamic changes for these templates The pressure of “What’s next?” and prioritization The current competitive climate in SaaS Pipe MainStreet Visualize Value [tweetthis]“I think we’ve spoken before about how I look at the company as like, ‘Where is the fire burning...the hottest?’ At any point in time it’s not like everything’s on fire or everything requires attention. There’s usually one part of your company where there’s more going on.” - Jordan [/tweetthis] Resources: Jason Lemkin’s post about Dashboards Pipe MainStreet Visualize Value SunriseKPI Productize Audience Ops ProcessKit Carthook As always, thanks for tuning in. Head here to leave a review on iTunes.