Saturdays with Sandra | Ice, Fire, and Thousands of Hungry Fans

from 101.1 The Pulse · host 101.1 The Pulse

Downtown Blue Ridge is about to turn electric. Sandra Parrish talks with Troy Shirbroun of the Blue Ridge Business Association about the 15th annual Fire & Ice Chili and Craft Beer Festival — the biggest one yet. From a record 24 chili competitors to 36 ice sculptures, live carving demos, craft beer, live music, and Valentine’s Day fun, Troy shares why this hometown celebration draws thousands every year. Follow us on Facebook and Instagram or download our app to stay connected! Saturdays with Sandra www.1011thepulse.com ios App Android App Advertise with Us Fire & Ice Chili Cook Off & Craft Beer Festival Chapters00:00 Introduction and Banter00:32 What Makes Fire & Ice Special01:15 Chili Competition and Tasting Details01:58 Ice Sculptures and Live Carvings02:23 Craft Beer, Music, and Vendors03:40 Valentine’s Day Activities04:20 Event Schedule and Final DetailsSee omnystudio.com/listener for privacy information.

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This episode was published on February 18, 2026.

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