Saudi Arabia's path to sporting dominance w/Stanis Elsborg

Over the past eight years, Saudi Arabia's sports strategy has transformed from a simple reputation management tool to a comprehensive soft power plan encompassing regional diplomacy, economic diversification, global impact, and a continuous stream of entertainment for the nation's youth.Few understand the kingdom’s recent transformation like Stanis Elsborg, the senior analyst for Danish initiative Play the Game, who recently published a groundbreaking piece of research titled “The power players behind Saudi Arabia's sports strategy.” His research, which mapped out the inner circle behind Saudi Arabia's sports endeavour and revealed more than 300 Saudi sponsorships in sports, has been tremendously useful to my own work over the past few months.  Get full access to Sports Politika at www.sportspolitika.news/subscribe