EPISODE · Jan 12, 2022 · 24 MIN
Saudi on a small screen: mobile video in the Kingdom
from Campaign Middle East - Podcasts
Snap, the company behind the camera app Snapchat, has teamed up with IPG Mediabrands agency Reprise to launch research into how Saudi consumers use mobile video. Campaign’s editor Austyn Allison is joined by Amr Chehab, head of agency development at Snap, and Stuart Mackay, general manager of Reprise MENA, to discuss what we know about the market and what the research might find out.
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Saudi on a small screen: mobile video in the Kingdom
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