Saul Marquez: GEO, Not SEO: How GenAI Is Rewriting the Rules of Healthcare Discovery

What happens when a childhood hospital stay sparks a lifelong mission to improve healthcare? Meet Saul Marquez, founder and CEO of Outcomes Rocket, who went from the medical device field to building one of the most trusted healthcare marketing agencies today.  In this episode of Go-To-Market with Dr. Amy Cook, Saul opens up about his journey from humble Chicago beginnings to leading a San Diego-based company that helps healthcare brands solve real commercial problems with strategy, empathy, and data-driven storytelling. Amy and Saul discuss what's keeping healthcare leaders up at night: shrinking budgets, cybersecurity threats, and the rise of AI-powered marketing.  Together, they explore: How Generative Engine Optimization (GEO) is transforming the content landscape. Why open-access thought leadership is crucial to visibility. How sales and marketing alignment can significantly impact your go-to-market success. This episode is packed with insight, laughter, and honesty. Who knows? You may walk away rethinking how you market in the age of AI and maybe even checking your shower's water pressure with a little more gratitude.