Save Your Wardrobe - Save the Planet! with LVMH Innovation Award Winner Hasna Kourda

This week, we are thrilled to bring you an exclusive interview with Hasna Kourda, the award-winning Tunisian entrepreneur, founder of Save Your Wardrobe. Hasna is tackling some of the most complicated issues in the fashion industry: the creation of a circular business model, facilitating care and repair to increase a product’s lifecycle. Hasna Kourda’s upbringing in Tunisia shaped her vision to solve one of the biggest issues in the fashion system: turning a linear business model into a circular one. Going from “production to consumption to waste” into “production to consumption to repair and recycle to a new production” is no easy feat. There are several external components that influence our purchasing drivers and the system demand creation. Becoming aware of them is the first step into changing them. Not everything is lost. Hasna is bridging the gap and distributing the responsibility between brands and consumers when it comes to managing a product’s lifecycle. There are other initiatives and players who are also creating a more sustainable future. ABOUT Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group. LISTENER BENEFITS Tech Powered Luxury listeners benefit from a 20% discount on https://seoulistabeauty.com/ and https://sineadkeary.com/ with the code TPL20, as well as a complementary perspective on building your brands strategy for China with Digital Luxury Group. Email  [email protected] to organise your consultation.  NEWSLETTER & COMMUNITY REWARDS Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/ THE TECH POWERED LUXURY TEAM Producer & Host: Ashley McDonnell Partnerships: Cliona Jordan Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska Newsletter: Beatriz Barros Styling: Johanna Dooley Styling Assistants: Cian Crowe and Alison Murphy Social Media Management: Grace Slattery Public Relations: Align Agency Content Creation: Kinsman & Co